Download PDF The Fine Print of Self-Publishing, Fifth Edition: A Primer on Contracts, Printing Costs, Royalties, Distribution, E-Books, and Marketing
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The Fine Print of Self-Publishing, Fifth Edition: A Primer on Contracts, Printing Costs, Royalties, Distribution, E-Books, and Marketing
Download PDF The Fine Print of Self-Publishing, Fifth Edition: A Primer on Contracts, Printing Costs, Royalties, Distribution, E-Books, and Marketing
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Review
''If you are thinking of self-publishing, read Mark Levine's book cover to cover -- then read it again. It's mandatory for my clients. Highly recommended.'' --Kim Bookless, Publishing Consultant''I always recommend The Fine Print to any author who is considering self-publishing. This edition is even richer in the empowering tools, tips, and tricks you need in order to survive and thrive within this fiercely competitive publishing climate. It's a reality check and an education for the savvy author.'' --Patricia Fry, author of 40 books and executive director of Small Publishers, Artists and Writers Network (SPAWN)
''The best edition of The Fine Print yet! It provides amazing insights to the industry and gives tips on the most important things to look for (and look out for) when self-publishing. It's worth every penny.'' --A.K. Taylor, author of The Newbie Author s Survival Guide''The Fine Print has established itself as the must-read for any author considering self-publishing. It's an invaluable toolkit and roadmap that will guide and equip you with the right information before taking those first important steps. Levine's ten years of experience, first as an author, then as a publishing company CEO, provide him with an understanding of the needs of authors, combined with an insight into the publishing industry, top to bottom. This fifth edition extensively explains how to make your self-publishing journey a financially smooth and emotionally rewarding one.'' --Mick Rooney, The Independent Publishing Magazine''The best edition of The Fine Print yet! It provides amazing insights to the industry and gives tips on the most important things to look for (and look out for) when self-publishing. It's worth every penny.'' --A.K. Taylor, author of The Newbie Author s Survival Guide
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From the Author
I'm thrilled that you're considering ordering this fifth edition of The Fine Print of Self-Publishing. Â The format of the book has expanded to cover ebook publishing and book marketing as well as self-publishing in general. Â You'll also find charts and graphs that compare 27 self-publishing companies and five ebook-only book publishers in several categories, including royalties, costs, and more. Â Enjoy.
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Product details
Paperback: 268 pages
Publisher: Bascom Hill Publishing Group; 5th edition (January 7, 2014)
Language: English
ISBN-10: 1626525358
ISBN-13: 978-1626525351
Product Dimensions:
5.5 x 0.6 x 8.5 inches
Shipping Weight: 14.4 ounces
Average Customer Review:
4.7 out of 5 stars
323 customer reviews
Amazon Best Sellers Rank:
#554,011 in Books (See Top 100 in Books)
I am an author who was flailing about among the bezillion self-publishing outfits and got to Mark Levine's book via an internet search. As I am seeking to publish my second novel, I am very familiar with the dire expectations of self-publishing to even make one's money back. Thus I found Levine's book to be a refreshing, albeit bracing, explication of the many variables in play in the "self-" and "traditional" worlds of publishing, both print and e-books--which I had never understood in getting my first novel published by a small independent press. Several take-homes: Have your book professionally edited. Think about who your target readers are and begin thinking about how to market to them. Look at his book to find out what makes a good self-pub outfit vs one who pressures or flatters you into a package before you've gut-checked your expectations and really done your homework as to what you can afford, both in outlay of money and of time. Biggest clarification for me: Pay now or pay later. Though oversimplified, this means self-pub outfits (the good ones) get your money for getting your work out there, but you get relatively more of the royalties (with a good company). Traditional publishers absorb the production costs, but take the lion's share of royalties--and even with them (unless you're J.K. Rowling) YOU do the post-publishing marketing on your dime.If you have a fiction or non-fiction manuscript nearing readiness for the published page, get this book.
There's some useful advice in the book, but there is a tendency to repeat information several times, and the effect is that it comes across a little too much like a self-help book rather than a manual for publishing. There's a discussion on the differences between print-on-demand (POD) and short-run publishing, a discussion of the differences between PDFs and ebooks, and other useful things to know.As the cover says, this is a primer and the author does not go into a lot of detail on the actual production of getting a manuscript ready (writing, editing, typesetting, layout, graphic design, cover design). Use this as a first book, then follow up with more specific books on aspects of book publishing that you need to know.I have 30+ years in the printing and publishing industry. I was mostly looking for information about royalties, distribution, and marketing, as well as some legal specifics. The book has appendices covering standard book sizes you're likely to find offered at POD companies, as well as a self-publishing checklist and information on what to ask a self-publishing company. Much of this assumes you are not going to do your own production of print-ready files, so having an idea of what you should ask a potential freelancer or publisher is very helpful.One thing bugged me: the author specifically advised against making wide margins on your pages so that it looks like you're just trying to pump up the size of your book and YET ... this book uses large amounts of leading (space between lines of text) that does puff up the size of this book. It could have been cut by a quarter to a third of the number of pages. Okay, that's my rant. Don't get stingy on your margins: readers need to be able to hold a book without their thumbs covering up the words, and text that runs into the center of the book (known as the gutter) is difficult to read.While the pricing charts are useful, I would have preferred the use of endnotes rather than footnotes because this would have kept the charts from breaking across so many pages, which hinders readability. The author has a "thing" about printing markups and really delves into this area. There are companies who will cream off as much money from you as they can, and you need to be an intelligent print buyer, but printing companies must make a profit to survive. Mark Levine does give you some tools to help determine if you're paying a good price or getting ripped off.
Following is the message I sent to Mark upon reading his book, "The FINE PRINT of Self-publishing.""You and your staff have done a masterful job of amassing the data contained in FINE PRINT. I am impressed. Your book is not only unique, but you have provided an invaluable service to all aspiring self-publishers. I also greatly appreciate your dedication, imagination, focus, organized M.O., and fine writing style. Amazon does what you said it would do: it led me to you."This is the way I approached reading your book: carefully, i.e., I read everything through "Outstanding Publishing Companies" (Chap. 6). Then, I briefly perused "Some Pretty Good Self-publishing Companies" (Chap. 7). I did not consider reading "Publishers Who Are Just OK" (Chap. 8) or "Publishers to Avoid" (Chap. 9), as I aim for perfection in my endeavors. Finally, I read the Conclusion."Mark has not only written the definitive handbook for the self-publishing neophyte, but his impact extends beyond the written word. He is accessible and sensitive to his readers. Within less than an hour, he responded with a message of appreciation--phone number included, should I desire publishing advice. Again, Bravo, Mark!
As a first-time self-publisher, I found Mark's book informative, well written, and straight forward. Initially I had few expectations since I am publishing the first of a series of children’s activity books - limited audience, color book, little text, print-only, high publishing cost, you will not find it in a library – i.e. very different from a novel. But whatever the kind of book, the questions and hurdles are essentially the same. Above all, Mark’s book made me think and face questions I might otherwise have skipped over. I scrutinized more carefully the space my book is in and the niche it fills, and re-thought and tightened my sales and distribution strategy. I used his criteria for comparing publishers and tackling the essentials of contracts. I tripled my design budget, hired a new editor, and reviewed my pricing. I have gone from being naive to being informed with the guidance of the book. None of this guarantees my success of course, but it certainly increases the odds. I also recommend taking Mark up on his offer in the conclusion.
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